George grew up in San Diego racing Stars, Lasers and Snipes. As a kid, he made sails for his model boats before eventually taking a part-time job with Quantum during high school and college. He came on full-time in 1993 as a sailmaker and designer.

Using the latest computer design programs, George is able to create the fastest, most efficient sails for smaller One Design boats. This technology, combined with his intimate understanding of One Design sailing, allows him to create the most versatile sails available. The San Diego loft designs a variety of One Design sails, including Thistle and Lido 14, but their specialties are Olympic Class Star and Snipe boats.

George is the 2009 Star World Champion, as well as an 21-time National/North American Champion. In addition to his sail-making abilities and wins, he is also an accomplished keelboat tactician and trimmer.